EU orders Google to open Android AI system to rivals

Jul 17, 2026

The European Commission has ordered Google to open its Android AI system to competitors, stating that preloading Gemini onto Android devices reduces the attractiveness of rival models for the 60% of EU adults who use Android. This regulatory move is intended to promote competition in the AI assistant market.

Why it matters: This decision could reshape the AI assistant landscape in Europe by requiring Google to allow rival AI models on Android devices, potentially increasing consumer choice and competition.

Full story at: Semafor / AI ↗