Instagram’s Adam Mosseri: If you don’t like AI, ‘then you shouldn’t have it in your feed’

Jul 11, 2026

Instagram head Adam Mosseri stated that the platform should not filter out AI-generated content, but rather allow users to decide what appears in their feeds. He emphasized that users who dislike AI content can choose not to have it in their feed.

Why it matters: This stance highlights Instagram’s approach to AI content, emphasizing user choice over automatic filtering.

Full story at: The Verge / AI ↗