AI21 Labs: Token Spend Remains High, Efficiency Needed Beyond Naive Routing

Jul 11, 2026

AI21 Labs reports that token spend in AI applications is not decreasing, referencing Goldman Sachs' projection of approximately 24-fold growth in token usage by 2030. The company observes a shift in industry focus from improving agent quality to addressing affordability and cost management.

Why it matters: This highlights the increasing importance of cost efficiency in AI deployment as token usage and associated expenses continue to rise.

Full story at: AI21 Labs ↗